It’s single-handedly the best (and arguably the only) way to grow your lawn care business. ET Lawn Care LLC
1. Sell Emotions (Not Your Service)
Why do people buy lawn care services?
The answer is NOT “Because their grass is tall.”
Believe it or not, nobody buys anything based on logic.
People make their final buying decisions based on how they FEEL… And the sooner you realize this, the sooner you’ll start getting more jobs.
The Most Important Rule of Marketing ANYTHING:
Your clients want to hire YOU because of how you make them feel.
Every homeowner needs their lawn mowed. They pay YOU to do it is because…
- You save them time
- You make it look way better
- You take away all the pain and stress of mowing
The Fix? Sell the Benefits… Not the Features.
The difference between these is as simple as this:
- Features = Specs
- Benefits = Emotional Solutions
Let’s look at some examples:
- Feature: Our top-of-the-line espresso machine has a 1600W Thermo coil heating system. It’ll also adjust the water temperature after it steams to create the perfect espresso.
- Benefit: No more waking up early to wait in line at the coffee shop. Have a happy, stress-free day waking up to the perfect cup of espresso… at home! Make your morning routine exciting!
Whenever you’re working on ANY marketing piece, focus on the feeling (or the benefit) that your clients actually care about.
For example: You sell lawn care services.
Ask yourself, “So what?”
- Do your clients actually want to save time?
- Are they trying to get a professional-looking backyard paradise?
- Do they just want more free time to spend with family and friends?
When you start selling emotions in your lawn care marketing (yes, even on your truck wraps!) – your marketing success will skyrocket.
2. Take Advantage of the Most Powerful Marketing Tool
Facebook is the largest social media platform on the internet. In fact, two out of every three people in the US are on Facebook.
But did you know…
Facebook is also the most powerful marketing tool to reach your clients (and ONLY your clients) right now?
It’s also incredibly easy and low cost to get started (far cheaper than printing out thousands of Flyers).
Need a quick guide on Facebook Advertising for lawn care?
Basically, Facebook allows you to target people in your service area, and run ads that actually generate clients for as little as $5 a day.
Your business is absolutely missing out if you’re not running ads through this uniquely powerful engine right now.
3. Want to Grow for Free? Upsell More with Emails
Email marketing is great because…
…it’s one of the least expensive ways to grow your business.
With emails, you can see an insane return for your time.
Why?
Because every email feels personal. Even if you automate them (I’ll show you how to do that in just a moment).
Step 1: Get More Email Leads
You want to sell more work with email?
All you need is a way to passively collect new emails – even when you’re sleeping. This can take a combination of SEO, Paid Traffic (that is, Facebook or Adwords), and…
…a valuable asset.
Build out a free guide. Something you are an absolute expert on:
- Spring yard care
- Watering schedules
- Winterization routines
Give out these free guides in exchange for email addresses. Put them up on your website, your social media, anywhere your clients might find you.
Prove to people that you are the expert – that you can give them instant value – and they will gladly pay for your services.
Step 2: What To Do When You Have Emails
Email is critical for selling to people who are “on the fence,” so be sure to always get leads’ and clients’ emails.
Plan out a series of “welcome” emails – and then automate your series.
Your series should include a healthy mix of:
- Valuable content (like the guides mentioned above)
- Sales to convert your leads into clients
- Upsells to get more revenue from current clients
This is a fantastic way to stay in front of your market at all times.
How do you Automate your series?
Last year, Service Autopilot released a massive new update called “Automations.” It allows you to automate your…
- Text messages
- Emails and email marketing
- Instant follow up and long-term sales messages
Yeah, that’s all on Autopilot now.
Check out Service Autopilot, and get software that will actually grow your lawn or landscaping business.
(Oh, there’s also a 100% money back guarantee for your first 30 days, so you’ve got nothing to lose.)
4. Become a Digital Marketer
Paper advertising is NOT dead.
… But it’s quickly becoming clear that the new digital methods of advertising are the best way to push yourself several levels above your competition.
Google, Bing, and Yahoo all offer a service called Pay-Per-Click Advertising (PPC).
